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Insights

Notes from the work.

An editorial layer around technology, culture, products, ventures and the decisions that shape them.

Signals

The useful future is not the loudest one.

  • Technology
  • Culture
  • AI
  • Customer behaviour

Experiments

A prototype is a question you can put in someone’s hands.

  • AI workflows
  • Product experiments
  • Venture concepts
  • Creative experiments

Field Notes

Lessons from building, researching, launching, failing and learning.

  • Venture building
  • Customer discovery
  • Storytelling
  • Pivots

Bring us the
messy version.

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